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Leah Walsh

After a holiday period packed with rich foods and relaxation, many people head into the new year aiming to get their fitness back on track.

But, is it possible that Artificial Intelligence be changing the fitness industry by providing an option to human coaches?

Personalized Plans and Flexible Schedules

One fitness enthusiast used an AI tool for impromptu preparation for the Cardiff Half Marathon.

The 21-year-old from Aberdare explained she appreciated the liberty to ask it questions any time of day – something she felt was not possible with a traditional coach.

Leah relied on an AI-driven fitness application that provided her customized schedules with audio coaching and speed targets for her first long-distance race in 2024.

She said she requested it to create a plan combining running and the gym, and it produced an 11-week programme tailored to her race date and objectives.

The user then adjusted the schedule to suit her lifestyle, which she said was convenient.

The following year, she chose a different tool because it was cheaper and she could ask it questions whenever she wanted. Her result was a full minute quicker than her goal time.

She said she wanted to avoid the pressure from a human personal trainer.

"Using AI you have to motivate yourself, which I quite like," she remarked.

Richard Gallimore

Remarkable Strength Gains

In a similar case, Richard Gallimore, 23, from Swansea, has been employing artificial intelligence for his fitness and diet plans, and reported he has achieved peak strength, increasing his chest press from 70kg to 110kg.

He turned to a AI assistant for help after being unable to run a running event.

"I realized I need to sort myself out," he commented.

This no-cost application constructed a fitness and meal program personalized to his goals, and established organized workouts.

"I work out for about two hours a day and I've seen a real difference," he added.

The Cost Contrast: AI vs. Traditional Coaching

One recent study in late 2024 compared prices for numerous of the largest gym brands and found the average membership cost was approximately forty pounds a month, for standard memberships.

Prices ranged from a lower price at the most affordable provider to £132 at the most expensive.

Based on industry research, fitness coaches set their own rates, typically a range of thirty to sixty-five pounds per 45-60 minute session outside London and about £45-£65 in London.

Customers typically hire a coach one or two times a week and work with them for a few months, however these arrangements are completely flexible.

A personal trainer

The Essential Human Touch

Personal trainer one experienced professional, based in Cardiff, said AI can be beneficial to speed up progress, but is convinced it will never replace the personal interaction and accountability that in-person coaching provides.

This expert, who has over a decade of experience as a coach, focuses on senior clients and recovery from injuries. He mentioned some of his clients also employ AI.

"In my opinion it's very valuable, additional information is positive," he said.

"I believe the more that people are online the more they'll want personal contact because they want the warmth from the understanding that is absent from a machine," he added.

Dafydd said Artificial intelligence can educate clients and make guidance more effective.

However, he said true dedication comes when people show up in person for their sessions.

"No matter how helpful as it is at 2am, a computer cannot ensure you show up at early morning before work," he added.

For many, he suggested, the gym is a space to disconnect from devices and take a break from technology.